Expressing the quality of fashion
or this project, the work scope was not only the interior design work, but also all the artwork installation production. Unlike other retail shop expressing their brand with digital materials, a collaboration with various artists and craftsmen was our way to express the quality of our energy. Signage is designed by a Japanese cartographer with handcrafted rice paper, display the "technical sketches and drawings," as well as mockup clothes, and patterns, illustrating the process of retail production where people does not usually pay attention.
Guest stand in front of a wall staring at the wall, like a gallery. This is a challenge and experimental project how the space interacts with the business aspect. And an answer was found when a guest asked, “how much is this product?" and the reply was "this is not merchandise, but just a display." No matter what, at the end of the story, people want to buy what they want, but sometimes, they cannot buy what they really want.